Folded in

web2wantsyou

Personal Cinema & the Erasers
Greece – 2008

Folded in is a project about the notion of borders and their representation in the social networks of the web 2.0. User-generated systems like the Youtube show that users tend to reproduce in the web the same prejudices, superstitions and nationalistic beliefs of the real world and shape similar types of borders and even conflicts in the form of video wars. The project attempts a detournement of the representational space of YouTube, by transforming it into a gamespace, and by respectively turning the selected videos and the tags into game elements. Users are asked to cross tag – borders, conquer and map territories evaluating the data they watch. The Folded in project wishes to contribute to the semi utopian idea of the creation of the thoughtful gamer. What type of sociality does the ‘Social Web’ produce and for whom? Can liberate ourselves from prejudices and beliefs through play?


Personal Cinema is a network active in the field of media arts. It plans and organizes projects and activities that encourage the critical stance toward the new forms of production, presentation and distribution of audiovisual products. Personal Cinema, anticipates cooperation with social and artistic networks, groups and individuals, that take a similar stance and consider necessary the creation of a visible space of debate; with those people that are engaged in constant inventions to render explicit and clear the ‘signal’ from ‘noise’, thus to say, the two unequal parts that compose the current pseudo-dialectic of information.

The erasers are a group whose work is based on the integration of various seemingly diverse elements such as: live cinema/ improvised music/ performance_actions/ the internet/ and installation techniques. The erasers are an open circuit : they are as few or as many as each project demands and they all function within the free association that the erasers are.  The erasers search for the possibility of presenting their work to an open and unbiased audience has led them to work under various pseudonyms, some of these being: the instructors and the curators.

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